BMW Motorrad and Marshall announce strategic partnership

Innovation and premium quality for future BMW Motorrad sound systems.

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Riding a motorcycle while listening to music – both fit well together, as they promise deep emotional experiences and intense pleasure on two wheels. It is not for nothing that generations of artists have dedicated their songs to the experience of motorcycling.

To ensure that beats and basses perfectly complement the ear while riding, BMW Motorrad has long been engaged in intensive development work on its sound systems. The innovation and quality of BMW Motorrad sound systems are set to reach new heights with a now agreed long-term partnership with Marshall Amplification.

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), has produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 Marshall has expanded their audio quality into award winning headphones and active speakers designed for music lovers.

The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music. The first new products resulting from this strategic partnership very soon.

Stay tuned to find out more about this on 29 July 2021.