Behind the Music
Posted: 7 January 2020
The hidden stars devoted to getting your media attention. Donnay Clancy works as Head of Press at The Noise Cartel, a popular PR agency for some of the biggest bands in rock, alternative and metal; such as Asking Alexandria, Frank Carter, Bullet for my Valentine and plenty more. We managed to get some time with her to ask her about her role and what it takes to become successful in the PR world.
Read time - 7 mins
How would you describe the role of PR publicist to someone who’s never heard of it?
I’m always asked this because most people in my family don’t know what I do. They think I interview bands and I always have to explain that it’s not that. The easiest way to describe it is that you’re the middle-man between the artist and the media. You’re working to get your artist as much exposure within the media as possible. Magazine articles, reviews and stuff like that. You’re getting tastemakers to take notice of the band.