You say that you want She Shreds to constantly be changing, do you find that being reactive is an important skill you need to have in your role?
That’s a good question because it's true… it is important to be reactive but it's also not as important as you would think to react at that moment.
I'm always learning, more so during this quarantine period, that it's also so important to just let things sit with you and to make sure that you're not just reacting because you think you need to react, or because you're going to lose someone's attention. The more intention and thought behind something, even if it takes weeks of being silent and brainstorming, the more chance your work will have of staying with someone, and that to me is what matters.
So, whilst it is important for me to be reactive to the world it’s far more important to make sure that I react with intention and with authenticity and to make sure that really what you're saying is true and real to yourself not just to what you think you should be saying and doing.