How would you describe your job?
My role is solely focused on the curation and programming of music on Spotify - building, diversifying and progressing the playlist ecosystem across Indie, Alternative and Rock music in the UK and Ireland. My goal is to ensure each user has the best experience possible as soon as they open the app.
A key pillar of my role is constantly having my ear to the ground to maintain and identify new spaces that are reflective of the vibrant music culture happening locally in our region as new sub-genres, niche communities, scenes, trends, moods and moments are always fast emerging and evolving. A big focus is also supporting artists from all backgrounds at all stages of their careers - from established stars to the emerging and underground - so they can grow and connect their audiences both on and off our platform.
How does social media feed into your job?
We’re living in a time where music culture and online culture go hand in hand. Social media is a cornerstone of how artists can communicate, engage and inform their audiences - plus, it’s the home of viral trends, inside jokes and cultural moments. It’s where creators and fans can express themselves, support each other and where modern music communities are born.
Having insight into all of these aspects on a daily basis is important as an editor as it provides a more unique view on what’s going on across the landscape of artist and fan activity, how they express themselves online and how their audience is translating off of Spotify.