Before you create your accounts and pages some planning needs to be done. Most people will interact with you and find out all the information they need about you from your socials, so it is a good idea to consider how you want to be perceived by your audience. Take a minute to work out what tone of voice and personality you want to communicate. Do you want to be inspiring, funny, or serious? Some artists can be bland, merely promoting their gigs and not much else but successful artists create a personality that is engaging and promotes conversation amongst their fans. Spamming tour dates won’t get you an engaged audience. Posting video content and asking questions of your fans will promote engagement and help grow your pages.
Get your band logo's and designs ready and in the correct sizes ahead of time so that you can create a professional page straight off the bat. Ideally, you should have some audio or video content ready to upload as well.
You should consider creating your graphics as .PNG files, so they can be reproduced in various sizes without sacrificing image quality.
In part 1 of this article, we will be exploring the purpose and function served by Facebook, Instagram and Twitter!