MUSIC SYNCHRONISATION 101

Previously an often overlooked way of getting your music out there, we investigate why thinking big means you should think sync.

Posted: 2 January 2019

Revenue streams for artists and bands have traditionally been record sales, merchandise and live performances. One that is commonly overlooked is sync licensing, which has not only helped millions of artists, producers and songwriters fund their careers but has also had a huge impact on their popularity and global reach. 

The UK sync market alone is now estimated to be worth around £80 million, we ask what exactly is music synchronisation, and how can you benefit as an artist?