Tik Tok ideally is a social media app to watch fun and engaging content that was originally marketed for kids, but its actual purpose has shifted overtime. Tik Tok is audio and video-based app, it serves to gain revenue from labels and huge companies alike from paid song endorsement and paid advertisements. As well, it’s striving to be a new medium for video content that engages and shapes pop culture.
Tik Tok actively pushes content that engages in pop culture or promotes new music, especially for artists. Having your own music content on the app that doesn’t infringe on Tik Tok’s copyrighting laws, because that’s your music, makes you the perfect candidate.
Audio is a major factor of this social media app; unlike we have ever seen before. With Twitter, Tumblr, and Facebook it’s about funny statements and sometimes photos, with Instagram and also Tumblr it’s all about looks – even vine was more driven by comedy than anything. Tik Tok is one of the first mainstream audio driven social media platforms, being able to create original content and stay on trends will work in your favour.
Closed captions (subtitles) are very popular and have become common practice on Tik Tok. As mentioned, Gen Z’s political identity is their whole identity and part of that is a push for accessibility and representation. When making talking videos on Tik Tok, it’s expected to have closed captions. You can do this manually through TikTok's text feature, including text-to-speech. Or you can do it through third-party apps. I recommend Threads, Instagram’s budget Snapchat. It’s free and one of its features is doing live closed captions while you speak.