Let’s get physical
Online promotion is great, but make sure you’re also putting in the legwork. How often do you scroll social media not really taking it in? Well you’re not the only one. And that’s why word of mouth is so important. If you can get people talking about your music then the rest will follow. Here’s some quick wins:
- Speak to shops and pubs in your local area and get them to put a poster in the window or some flyers advertising your upcoming gigs.
- Get to know local journalists and make sure you’re appearing in their gig listings.
- Are the venues you’re performing in advertising your upcoming gigs?
- Rope the rest of the band in to help out too!
If you make the effort to PR yourself then you can be the band everyone is talking about.
Ongoing content
Once the ball is rolling make sure that you don’t lose momentum. Use your social media to keep in direct contact with your fans and post regular updates. Push out news and fun stuff such as studio shots, new merch, backstage photos, videos from rehearsals or on the road, upcoming gig dates and more. Don’t overthink this, people just want to get an idea of what life’s like in your band and get a feel for your personality.
On the flip side be careful not to share too much, particularly via email, as you will end up annoying your fanbase. It’s only worth contacting people if you have something worth sharing.