While changes in the industry have empowered artists to do more on their own, its also changed the expectations of record labels. Bands that are proactive in booking shows and managing their social media are likely to make a better impression on label reps. Not only does this attitude help to increase your fan following but it speaks volumes for your work ethic and professionalism.
While A&R plays a major role in your development, they need an idea of who you are as an artist in order to see if you’re the right fit for the label. Think about the songs your playing at shows or submitting as demos. Do they tell the best story of who you are and what you want to create?
If you’re successful in securing a record deal, then these reps are the people who’ll be fighting for you within the label so it’s important to show them what you can bring to the table. Whether it’s your huge fan following, a jaw-dropping live set or simply a sound that hasn’t been heard before, you should understand what your unique value is.
It’s not just fledgling bands that go through development, even chart-topping artists continue to be nurtured by their record label. Being open to suggestions and taking on advice from industry experts may take you one step closer to being discovered.
A&R is bigger than the talent scouts that flock to major shows and festivals. You could be discovered at a small local gig or stumbled across online. You never know when or where your big break is going to come from so always try to be the best version of yourself. Don’t let a bad reputation get in the way of gaining a record deal.